Argentinean born, architect based in Buenos Aires focusing on design expressive forms.
Brand & Web Design
Branding
UI/UX
UI Design
Framer Development
Francisco Pusso Architectura
Argentinean born, architect based in Buenos Aires focusing on design expressive forms.
A digital experience that brings a new generation of Argentinean architect craftsmanship into the modern era, allowing customers to customize and visualize Francisco Pusso renowned ergonomic house designs.
Client
Francisco Pusso Architectura
Released
Timeframe
3 months
Project Type
Brand & Web Design
Technology
Next.js Three.js Shopify Custom 3D Rendering API framer
Francisco Pusso Architectura
Overview
Specializing in architecture and design, he strives to bring a distinctive, expressive flair to his work, blending his multicultural background with a keen eye for bold, innovative visual storytelling. His creative vision spans various mediums, crafting compelling brand identities that resonate with diverse audiences and leave a lasting impression.
Francisco Pusso Architectura
The Challenge
Francisco Pusso customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products.
The market needed a solution that could deliver premium visual experiences while maintaining comfort and intuitive usability. Existing products forced users to choose between performance and comfort, while setup complexity remained a significant barrier to adoption.
Francisco Pusso Architectura
The Solution
We developed a sophisticated identity and landing page that brings the Francisco Pussos's criteria experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Francisco Pusso Architectura
Francisco Pusso Architectura
Performance Results
The digital platform has expanded Francisco Pussos's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Increase in international orders
Confidence in custom configurations
Increase in average order value
Beyond sales growth, the platform has strengthened Francisco Pussos's position as a leader in ergonomic Architecture Design. The digital studio has become a model for how traditional Architects can embrace technology without compromising quality or service.
