Transforming the digital journey into an automotive concept
Automotive Website Revamp
Branding
UI Design
UI/UX
Web Design
Stellantis
Transforming the digital journey into an automotive concept
A digital transformation that elevates the car buying experience, bringing the showroom's sophistication to the screen. From the start of the buying process to the entire situation inside the concept car.
Client
Ram trucks
Released
Timeframe
6 months
Project Type
Automotive Website Revamp
Technology
Next.js Three.js WebGL Prismic CMS Figma
Stellantis
Overview
Ram trucks, representing one of the trucks brands across USA, needed a digital presence that matched their exceptional showroom experience. Their existing platform was creating friction in the customer journey, failing to capture the essence of luxury automotive retail in the digital space.
Stellantis
The Challenge
The existing website was driving potential customers away, with a staggering 60% abandonment rate during vehicle configurations. The fragmented booking system across different dealership locations created confusion, while the mobile experience failed to serve the 70% of users accessing the site on their phones.
The market needed a solution that could deliver premium visual experiences while maintaining comfort and intuitive usability. Existing products forced users to choose between performance and comfort, while setup complexity remained a significant barrier to adoption.
Stellantis
The Solution
We developed a state-of-the-art platform featuring real-time 3D vehicle configurations and cinematic presentations. The new system integrates live inventory across all locations, while our unified booking system streamlines the journey from online exploration to showroom visit.
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Stellantis
Stellantis
Performance Results
The new platform has transformed how Ram trucks connects with their clientele. The immersive digital experience has not only increased engagement but has also significantly shortened the path to purchase.
Increase in test drive bookings
Reduction in sales cycle
Increase in qualified leads
The success extends beyond metrics, marking a fundamental shift in how utilitary vehicles are presented and sold online. The platform has become a benchmark in automotive digital retail, proving that sophisticated technology can enhance rather than replace the traditional utilitary car buying experience.
